Sass & Bide Shutters 10 Stores: Digital Transformation
Australian fashion label, Sass & Bide, is re-evaluating its retail strategy and planning to eliminate 10 freestanding locations across the country along with laying off staff.
By early October 2024, these closures will result in only four shops remaining operational in Western Australia, Victoria, and Queensland.
According to Myer, 10 Sass & Bide shops will be closing soon because the brand is not performing well compared to other exclusive brands such as Marx and David Lawrence.
The department will take the lead in closing in-store concessions and the expanded Internet retail industry. According to managing director Paula McKenzie, this decision is essential for growth and long-term sustainability.
The Sass & Bide stores that are confirmed to close include locations in:
- Bondi, New South Wales
- Miranda, New South Wales
- Paddington, New South Wales
- Chadstone, Victoria
- Doncaster, Victoria
- Emporium, Victoria
- Rundle St, South Australia
- Karrinyup, Western Australia
- Canberra, ACT
- Newmarket, New Zealand
Effects
1 Australia’s closure will limit access to physical stores, particularly in areas such as New South Wales, Victoria, and South Australia, which may be particularly frustrating for customers.
2.Sass & Bide plans to shift its focus to online retail and in-store concessions within Myer department stores, limiting customers’ shopping options to online platforms or specific locations.
3. Particularly at Myer concessions where the company shares space, the lack of freestanding shops may impact customer service dynamics and lead to less personalized in-store assistance.
4. Customers can look for clearance deals as closing stores sell their inventory, providing an opportunity to save on clearance and bid items.
Closing ten locations as part of a calculated concentration on internet sales and in-store concessions, Sass & Bide is Although the closings may affect employment and limit physical retail choices, the brand seeks to guarantee sustainability and long-term expansion. This action fits evolving customer behaviour and helps the business to be successful going forward.
